We turn signals from the body into experiences: brainwaves steering a game, heart rate shaping a room, gaze painting a portrait. It is a niche we have worked in for years, often alongside researchers, for brands whose story is about how people feel.
It depends on the signal. Consumer heart-rate sensors give a useful live proxy for arousal and excitement, which is ideal for an experience. Claims about stress or wellbeing need validated measures and a proper study design, so for research-led campaigns we work with academic partners.
Is it safe and private?
We design consent and data handling into the experience from the start, explain what is measured before anyone puts a sensor on, and agree retention with the client up front.
