ASICS – Innovation Summit | Solarflare Studio

// services

Interactive Installation

Motion Design

Hardware Integration

Biodata-driven VR Innovation Summit Solarflare built for ASICS where heart rate and gaze shaped the virtual environment, previewing the Own Your Color range inside a futuristic ASICS research facility.

A virtual facility where your body runs the experience

We designed and built the ASICS Innovation Summit as a VR environment set inside a futuristic ASICS research facility, previewing the Own Your Color range and other upcoming products. The experience was biodata-driven from the start: heart rate and gaze data fed directly into the virtual world, shaping what participants saw and how the environment responded to them.The brief required something that sat credibly inside ASICS' Sound Mind, Sound Body positioning. A passive product preview would not carry that argument. So we built an experience where the participant's own physiological data was the input. Your attention, measured through gaze tracking, determined which product details surfaced. Your heart rate, captured through a wearable, influenced the ambient state of the environment around you.

Biodata integration and the technical architecture

Connecting live biometric inputs to a real-time 3D environment requires a data pipeline that can sustain consistent frame rates without degrading the XR experience. We built a custom integration layer between the heart rate hardware and the Unreal scene, with gaze data from the headset processed and mapped to interaction triggers in near-real time.The gaze interaction design was deliberate. Rather than using eye-tracking as a pointing device, we used dwell and attention patterns to surface content contextually, so participants who focused on a specific product detail got deeper information without needing to navigate manually. The effect was an experience that felt responsive to the individual without requiring any technical knowledge from the participant.

Why it worked as a product preview format

Product previews at innovation events are usually passive. You watch a video or walk past a display. The ASICS Innovation Summit put participants inside the research and development narrative that the brand was building around Own Your Color. They were not watching ASICS talk about the science of sport. Their own physiology was part of the demonstration.That framing served the brand positioning directly. ASICS needed industry audiences and press to experience the Sound Mind, Sound Body argument rather than hear it. A VR facility that uses your biometrics as its input makes the point without stating it. For activations where the product story is about performance and the body, this format carries more weight than any conventional media approach.

more projects

CASE STUDIES
SOLARFLARE STUDIO

CGA – Empathy Lab

Interactive Installation

Experiential Design

Motion Design

View project

Cardiff University – CYB-AR