A Tech Production StudioElevating global brands with digital innovation and experiential marketing.
A Tech Production Studio
Elevating global brands with digital innovation and experiential marketing.
WHAT WE DO
digital innovation
Our team of immersive industry specialists harness the power of new technologies to create award-winning experiences that captivate audiences. Masters in AR, VR and MR to AI, Data Visualisation, Robotics and more, we’re un-tethered to a single technology. This agnostic approach allows us to hack, build and redefine the limits, ultimately offering our clients and partners groundbreaking solutions. From global activations to creative solutions, our experiential projects make waves across diverse industry sectors.
“Innovation is central to everything we do, which is why we track down and hack the latest emerging tech to see how far we can push it.”– Stuart Cupit, CTO, Solarflare Studio
OUR PROCESS
We provide an agile, collaborative process that seamlessly fuses our creativity and technological know-how. The first steps of our approach can be broken down into three stages:
EXPLORE
To get started, we’ll learn about your challenges and ambitions to explore the potential different technologies that can bring your vision to life through immersive storytelling.
DISCOVER
Deep-diving into the project, we discover and educate you on the full potential of your chosen technology. In line with your KPIs and budget, we ideate potential creative solutions that exploit its capabilities.
CONNECT
With the creative route chosen, we’ll develop a user journey that ensures the experience connects with your audience. As we build, test and go live, we’re here to support you throughout the creation of your digital reality.
OUR CLIENTS
We’re proud to work with some of the most innovative global brands and agencies across industries. Would you like to be the next one?
Awards
ASICS Mind Race
Best PR Campaign for an International Client
When we don’t move, our mind races. In order to make the link between movement and and the mind more quantifiable we embarked on a unique research project with client ASICS, to investigate what happens to our mental state when people pause their regular exercise routines for just one week.
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RSA'S Virtual Learning Portal
Metaverse Individual
The Road Safety Authority's educational gear change into the metaverse. In partnership with BBDO Dublin, we developed a Virtual Learning Portal to provide RSA presenters with the means to educate and engage school students on road safety in an interactive, fun 3D environment. It's even been implemented into the Irish national school curriculum.
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The Green Light Signal
PR Techniques & Creative Data
With most of us giving little thought to how the power we use is generated, it’s factors like this that are having the biggest impact on our rising CO2 emissions. With Edelman, we helped National Grid make clean energy visible by developing a system that empowered people with the eco-conscious knowledge of when the optimum time was to turn on their applications or charge their gadgets.
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Wimbledon's Virtual Hill
Fan Experience
Using WebGL, we worked with Wasserman to build this interactive social experience for the super fans unable to attend Wimbledon 2021. Virtualising the iconic Murray Mount with bespoke avatars, games, emojis, strawberry costumes, and mullets, it truly recreated that Championship spirit through an online audience.
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ASICS Upliftford
Best Use of Technology
Underpinned by scientific research, we partnered with ASICS and Edelman to develop the ASICS Mind Uplifter™ – a world-first tool allowing users to track the impact of movement on the mind in real-time. For World Mental Health Day, ASICS transformed Retford into “Upliftford”, inviting a diverse group of residents to experience the benefits of activity while using the tool.
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MEET THE TEAM
Our futuristic hit squad of immersive specialists have a shared mission: to hack the human experience through digital innovation.
STUART CUPIT Co-Founder | Chief Technology Officer
JOHN MARTINELLICo-Founder | Head Of Production
LEE SPOONERCo-Founder | Technical Art Director
JAY SHORTCo-Founder | Client Services Director
LAUREN SMITHProject Manager
TOM COLLINSIntegrated Designer
ELENA RAMIREZJunior Designer
DANIEL BUTTERSCreative Technologist
PETER REMMERSWAALSenior Creative Technologist
EMILY TURNERDigital Marketing Manager
