ASICS – Mind Uplifter | Solarflare Studio

// services

Interactive Installation

Experiential Design

Brand Identity

Global Three.js and WebGL tool Solarflare built with Edelman for ASICS, measuring how exercise shifts 10 mental and emotional metrics via pre/post assessment. Used in millions of sessions worldwide.

Measuring what exercise actually does to your mind

The Mind Uplifter is a global WebGL tool we built with Edelman to give ASICS a way to demonstrate the mental health benefits of exercise with data, not just messaging. The tool captures 10 mental and emotional metrics in a brief pre-exercise assessment, prompts the user to move, then runs the same capture again. The delta is the uplift. It is visualised clearly, it is personal, and it gives users a concrete record of what their session did for them.The brief came directly from ASICS' Sound Mind, Sound Body brand position. Rather than publishing research and hoping the message lands, the Mind Uplifter makes the evidence personal. Every user generates their own data point. At the scale this tool has reached, with millions of sessions completed globally, that data also feeds back into ASICS' research programme.

Technical architecture for global scale

We built the front-end in Three.js and WebGL to deliver a rich, animated experience in the browser without any installation barrier. The assessment and visualisation layer was designed to be fast on mobile, which is where the majority of sessions happen, while maintaining the visual quality that ASICS' brand requires.The data architecture balanced personalisation against privacy: no persistent user accounts are required, but session data is structured in a way that aggregates meaningfully for research purposes. We worked with ASICS' research team on the metric taxonomy, drawing on validated psychometric scales adapted for the brief interaction window the tool afforded. Getting the assessment reliable enough to produce credible deltas at scale was the central technical and research design challenge.

What it does for the ASICS brand at scale

The Mind Uplifter has run millions of sessions worldwide, which makes it one of the highest-reach interactive tools we have built. At that scale, the business case is clear: every session is a direct engagement with ASICS' core brand argument, conducted in the user's own data rather than through brand claims. Users who see their own uplift numbers are more likely to share, return, and associate the positive outcome with ASICS than users who read the same information in a press release.For Edelman, it demonstrated that brand-purpose tools can generate genuine research-grade data while operating as consumer-facing products. For ASICS, it is a persistent, globally deployed asset that keeps working between campaign cycles. We have continued to support and develop the platform as ASICS' research focus has evolved.

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