We're a tech agnostic creative studio

About us

“Immersive technology is often judged by how it’s been used, rather than the creative potential and sometimes understanding what to use or how can be intimidating. It’s why we’re here to help brands navigate the possibilities”

 - Jay Short (Co-founder, Client Director)

Intention

Come to us with an idea or intention, what are you trying to achieve? We often ask clients to start with the feeling they want to create first.

Solution

We’ll help you explore and navigate technology to find the best storytelling tool to bring your experience to life. 

Execution

Our studio works on experiences from start to finish, programming software, harnessing hardware and hacking technology seamlessly. 

How we work

Meet the crew

Our core team is based in London, with an expandable team that operates globally. 

Jay Short

Co-founder,
Client Director

Immersive technology is often judged by how it’s been used, rather than the creative potential and sometimes understanding what to use or how can be intimidating - that’s where Jay comes in. To help clients begin to explore.

Jay Short

Co-founder,
Client Services Director

Lee Spooner

Co-founder,
Technical Art Director

Lee is responsible for overseeing the production process from start to finish, making sure the experience always comes first whilst pushing the boundaries of what technology can achieve.

Lee Spooner

Co-founder,
Technical Art Director

John Martinelli

Co-founder,
Head of Production

The orchestrator of our incredible ideas. John works across every project, ensuring costs, time and our expanding teams are considered at every stage.

John Martinelli

Co-founder,
Head of Production

Helen Bellringer

Creative Director

An authentic storyteller, Helen comes from a strong music background working with the likes of Universal, Warner and Selfridges. Leading on both the visual and sonic experience with our clients.

Helen Bellringer

Creative Director

Stuart Cupit

Co-founder,
Chief Technology Officer

Involved in all aspects of the company’s experiential production, business development and evangelising emerging technologies. Stu creatively hacks technologies to deliver incredible experiences.

Stuart Cupit

Co-founder,
Chief Technology Officer

Myles Pereira

Production Manager

An integral part of the team, Myles works across our local and global productions. Helping us manage teams with full transparency throughout each design stage.

Myles Pereira

Production Manager