Virtualising The Iconic Hill
With reduced capacity on the grounds, (due to COVID) and international super fans being unable to attend the event in person - Wimbledon wanted to create a virtual experience, to recreate the spirit of the Hill in an online audience.
In partnership with Wasserman, we developed an interactive social experience featuring avatars, emojis, strawberry costumes and mullets. Creating an unforgettable digital experience to keep fans connected and feeling the Championship spirit.
Transform your Avatar with iconic Wimbledon outfits
Fans could collect 'Wimble-coins' by engaging more, unlocking prizes & tickets to matches.
Kiosks offer support, FAQs, brand elevations and AMEX exclusives.
React in realtime to games and with Wimbledon's social team with live games & quizzes
Discover the Rufuscam a hawk-eye view of the 3D world, to select the perfect viewing angle