Is Real-Time AI the Game-Changer for Experiential Spaces in 2024?
As 2024 unfolds, the Solarflare team are eager to explore the transformative era in experiential design, driven by the rapid advancements in real-time AI. Current State of Play Our journey in technology has been marked by significant strides, particularly in the realm of high-quality image generation. Tools like Stable Diffusion, Runway, Midjourney, and DALL-E have […]
CES 2024: The Most Noteworthy Experiential Tech We Couldn’t Ignore
At Solarflare, we keep a keen eye on groundbreaking innovations that redefine the boundaries of creativity and technology. As we explored the remarkable advancements unveiled at CES 2024, our team hand-picked key elements that not only caught our eye but prompted in-depth discussions on their transformative applications in the coming year. Let’s take a closer […]
Sensory experiences through sound
let’s start with sonic branding Sonic branding is the strategic application of sound and music to a brand to help form an identity. It’s a vital part of a consumer’s sensory experience, as sound, and music in particular, has a direct cognitive link to our memories. This means multi-sensory experiences with strategically applied sound can […]
NFTs & what it means for Brand Experience
Consensual Hallucinations, an NFT by Serwah Attafuah
BFI London Film Festival Expanded
‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience […]
