The Perks of Decreased Ad Spend
‘Look for economies of scale – an initial outlay may seem high, but if the campaign or Experience can be repurposed or updated simply, then its value grows exponentially.’ – Jay Short, Co-Founder, Solarflare Studio As inflation soars and consumers become more sceptical than in pre pandemic times, the talk of Ad Spend decrease grows. […]
BFI London Film Festival Expanded
‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience […]
Universal Everything: Lifeforms
‘Our human world is becoming increasingly digitised, though this doesn’t necessarily mean disconnected. The pieces in Lifeforms ask us to see a soul in the machine, the human behind the design, and ourselves on the screen. It’s great to see an exhibition that connects us to this digital space by acting as a mirror to […]
LAUNCH Celebrates Women’s Day with Gen-1 by Runway
Happy International Women’s Day! Today we’re celebrating the fierce and remarkable women who have shaped our world and continue to inspire us with their ingenuity, creativity, and sheer tenacity. But let’s not forget that achieving true gender equality requires ongoing effort and commitment – not just on this day, but every single day. As we […]
