Breaking New Experiential Ground: Showreel Unveiled
Introducing our brand new showreel. Packed with fresh projects, it’s a testament to our passion for blending creative storytelling with cutting-edge technology to push the boundaries of experiential marketing. From gamified virtual worlds to captivating augmented activations on tour, we’ve had the privilege of collaborating with some of the most forward-thinking brands out there – […]
What does 2024 hold for Spatial Computing?
As we navigate the ever-dynamic landscape of technology, spatial computing has emerged as a beacon of innovation in 2024. This concept, once a specialist term, has rapidly ascended to the forefront of the creative tech conversation. But what exactly is spatial computing, and why has it captured everyone’s attention now? Unravelling the Buzzword At its […]
From Asimov to Adobe: Navigating The Ethical Landscape of Generative AI
Another tool in the toolbox The worldwide boom in generative AI has been hard to miss. Whether it’s visuals, text, audio or code, we can now generate completely fresh content using visual input and prompts. This powerful wave of tech developments is disrupting various industries and professions, making us more productive – while also generating […]
LAUNCH Celebrates Women’s Day with Gen-1 by Runway
Happy International Women’s Day! Today we’re celebrating the fierce and remarkable women who have shaped our world and continue to inspire us with their ingenuity, creativity, and sheer tenacity. But let’s not forget that achieving true gender equality requires ongoing effort and commitment – not just on this day, but every single day. As we […]
Solarflare Studio Announces Creative Accelerator Programme ‘LAUNCH’
‘We believe that creativity and technology can change the world for the better, and LAUNCH gives us a vessel in which we can explore our ideas with total freedom.’ – Helen Bellringer, Creative Director, Solarflare Studio We’re proud to announce the take-off of our creative accelerator programme, LAUNCH; a blend of R&D, innovation, and collaboration. […]
Universal Everything: Lifeforms
‘Our human world is becoming increasingly digitised, though this doesn’t necessarily mean disconnected. The pieces in Lifeforms ask us to see a soul in the machine, the human behind the design, and ourselves on the screen. It’s great to see an exhibition that connects us to this digital space by acting as a mirror to […]
BFI London Film Festival Expanded
‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience […]
The Perks of Decreased Ad Spend
‘Look for economies of scale – an initial outlay may seem high, but if the campaign or Experience can be repurposed or updated simply, then its value grows exponentially.’ – Jay Short, Co-Founder, Solarflare Studio As inflation soars and consumers become more sceptical than in pre pandemic times, the talk of Ad Spend decrease grows. […]
NFTs & what it means for Brand Experience
Consensual Hallucinations, an NFT by Serwah Attafuah
Sensory experiences through sound
let’s start with sonic branding Sonic branding is the strategic application of sound and music to a brand to help form an identity. It’s a vital part of a consumer’s sensory experience, as sound, and music in particular, has a direct cognitive link to our memories. This means multi-sensory experiences with strategically applied sound can […]
