Launching Labs
labs is where we get to let our ideas off the leash As a technology agnostic studio positioned deep in innovation, the need to constantly evolve is incredibly important. If we want to continue to deliver cutting edge experiences for our clients, we need to practice what we preach. We cannot ask our clients to […]
Sensory experiences through sound
let’s start with sonic branding Sonic branding is the strategic application of sound and music to a brand to help form an identity. It’s a vital part of a consumer’s sensory experience, as sound, and music in particular, has a direct cognitive link to our memories. This means multi-sensory experiences with strategically applied sound can […]
NFTs & what it means for Brand Experience
Consensual Hallucinations, an NFT by Serwah Attafuah
Why are we still not at ground zero?
“We shouldn’t be having this conversation, not really” – Chris Kenna, CEO of the Brand ADvance Group Why are we having this conversation? We’re experts in creating meaningful immersive experiences, but we’re not experts in everything. It’s why we’re launching this new series to explore ideas, discuss topics that affect us all, with other industry […]
The Perks of Decreased Ad Spend
‘Look for economies of scale – an initial outlay may seem high, but if the campaign or Experience can be repurposed or updated simply, then its value grows exponentially.’ – Jay Short, Co-Founder, Solarflare Studio As inflation soars and consumers become more sceptical than in pre pandemic times, the talk of Ad Spend decrease grows. […]
BFI London Film Festival Expanded
‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience […]
We Wear it Pink for Breast Cancer Now
‘What a wonderful world we live in, where technology means you can infinitely customise and play with the way you look and the way the world perceives you.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio For this year’s Breast Cancer Now’s Wear it Pink day on 21 October, the studio decided to get creative with how […]
Universal Everything: Lifeforms
‘Our human world is becoming increasingly digitised, though this doesn’t necessarily mean disconnected. The pieces in Lifeforms ask us to see a soul in the machine, the human behind the design, and ourselves on the screen. It’s great to see an exhibition that connects us to this digital space by acting as a mirror to […]
LAUNCH Celebrates Women’s Day with Gen-1 by Runway
Happy International Women’s Day! Today we’re celebrating the fierce and remarkable women who have shaped our world and continue to inspire us with their ingenuity, creativity, and sheer tenacity. But let’s not forget that achieving true gender equality requires ongoing effort and commitment – not just on this day, but every single day. As we […]
