What does 2024 hold for Spatial Computing?
As we navigate the ever-dynamic landscape of technology, spatial computing has emerged as a beacon of innovation in 2024. This concept, once a specialist term, has rapidly ascended to the forefront of the creative tech conversation. But what exactly is spatial computing, and why has it captured everyone’s attention now? Unravelling the Buzzword At its […]
From Asimov to Adobe: Navigating The Ethical Landscape of Generative AI
Another tool in the toolbox The worldwide boom in generative AI has been hard to miss. Whether it’s visuals, text, audio or code, we can now generate completely fresh content using visual input and prompts. This powerful wave of tech developments is disrupting various industries and professions, making us more productive – while also generating […]
Is Real-Time AI the Game-Changer for Experiential Spaces in 2024?
As 2024 unfolds, the Solarflare team are eager to explore the transformative era in experiential design, driven by the rapid advancements in real-time AI. Current State of Play Our journey in technology has been marked by significant strides, particularly in the realm of high-quality image generation. Tools like Stable Diffusion, Runway, Midjourney, and DALL-E have […]
CES 2024: The Most Noteworthy Experiential Tech We Couldn’t Ignore
At Solarflare, we keep a keen eye on groundbreaking innovations that redefine the boundaries of creativity and technology. As we explored the remarkable advancements unveiled at CES 2024, our team hand-picked key elements that not only caught our eye but prompted in-depth discussions on their transformative applications in the coming year. Let’s take a closer […]
Crafting Realistic Digital Personas with Generative AI
AI technology is advancing rapidly, opening up new ways for us to create AI-generated visuals. This year has been a hotbed of innovation, particularly in allowing people to digitally transform themselves into various characters. Yet, achieving a true-to-life representation remains a challenge, especially when merging text-based descriptions with backgrounds and people. “We’re leveraging AI tools […]
The Future Sounds Good: Exploring AI’s Role in Sound and Visual Design
At Solarflare, we love unearthing new and thrilling technological trends. Right now, we’re diving into the captivating world of sound and visual design – a space that not only fulfils us professionally but also serves as a springboard for creative musings. The Task: More Than Just Notes and Rhythms Our team isn’t made up of […]
The showreel is out, the predictions are in.
Hacking the human experience Un-tethered to a single technology, our immersive experiences help clients discover, explore and connect, creatively forging deeper relationships between brands and their consumers. We’ve had the pleasure of collaborating with some incredible brands, agencies, and individual geniuses over the past year. From creating a digital racquet with Wimbledon’s Virtual Hill experiences, […]
Solarflare Studio Announces Creative Accelerator Programme ‘LAUNCH’
‘We believe that creativity and technology can change the world for the better, and LAUNCH gives us a vessel in which we can explore our ideas with total freedom.’ – Helen Bellringer, Creative Director, Solarflare Studio We’re proud to announce the take-off of our creative accelerator programme, LAUNCH; a blend of R&D, innovation, and collaboration. […]
Hacking Our Health
A roundup on the apps we’re using to stay physically and emotionally healthy.
Myndscape: A new way to visualise your health
Physical health is finally at the top of our priorities, but how are we addressing our mental state? https://youtu.be/RVZ4ME8Y9P0 The pandemic has ignited a much needed global conversation about health. A new found heightened vigilance for our physical wellbeing aids in limiting the spread of the virus, but also has a detrimental effect on our […]
