Sassy Santa

// services
Interactive Installation
Motion Design
Campaign Strategy
Holiday AR filter. AI-driven Santa answers your wish list in character with a mischievous twist. Real-time AR combined with generative AI dialogue.
Sassy Santa — image 1
A Santa With an Agenda
Sassy Santa is a holiday AR filter built around a real-time AI dialogue system. Point your camera at yourself and a Santa appears: he reads your face, knows it is you, and responds to your wish list with the particular mix of warmth and mild irreverence that makes a character memorable. The filter was built for social platforms during the holiday season and designed to produce content worth sharing rather than content that is technically interesting but socially inert. The mischievous version of Santa, the one who listens to your wish list and responds with a raised eyebrow, is a better content protagonist than the wholesome version.
Real-Time AR and Generative Dialogue
The filter combines a real-time AR character layer with a generative AI dialogue system that produces in-character responses to typed or spoken input. The character design was built to hold up under the expressive demands of a conversational AI: Santa's responses range across a wide affective register, from warmth to scepticism to theatrical outrage, and the character animation had to support all of those states without breaking the physical plausibility of the AR overlay. The AI dialogue was constrained to a Santa persona with a specific voice, which required careful prompt engineering to maintain character consistency across a wide range of wish list inputs, including the genuinely strange ones.

more projects

CASE STUDIES
SOLARFLARE STUDIO