VINO VISION
See, Sip, Savour
In the dynamic world of luxury engagement, Vino Vision presents a unique opportunity for brands to immerse their clientele in an unforgettable shared experience. Whether it’s within the confines of a flagship store or at an exclusive event, our LAUNCH PoC transforms traditional wine tasting into a spatial journey using the latest mixed-reality tech, inspired by the release of the new Apple Vision Pro.
“This is our second spatial computing Launch project, showcasing how it can be used to bring brand experiences to life using the new XR headsets. Although we chose wine to illustrate the concept, the idea can be applied to any product for any brand. Rest assured, no wine was wasted during the production of this video!”
– Stuart Cupit
Chief Technology Officer
Want to explore the possibilities of new technologies? Get in touch to explore ideas.
Spatial Retail Experiences
Looking ahead, we set out to spotlight the capabilities of the new MR headset in an immersive retail concept that mirrors in-person product experiences and interactive learning. Leveraging the headset’s advanced spatial computing technology, it takes users beyond the grape through an interactive journey, redefining how drinks brands could captivate their audience.
An Interactive Journey Beyond the Grape
By seamlessly augmenting the world around wine lovers, the experience offers moments of dynamic tasting profiles, personalised recommendations, and portals into virtual wine regions. Guided by a charming AI host, users can engage in a captivating narrative with intuitive hand interactions and crystal clear passthrough to experience flavour profiles, aroma notes, and perfect food pairings that go beyond normal sales tactics.
Explore the Potential of Spatial Computing
Vino Vision demonstrates the cutting-edge capabilities of spatial computing, harnessing the latest technology to blur the lines between the real and virtual. Tailored to represent the identity of any brand, it holds the prospects for companies to champion this kind of experiential approach, redefining their customer perceptions and fostering loyalty through memorable moments.
From AR city explorations to instant-access shopping engagements, these exclusive experiences will change brand interactions. With Meta and XREAL offering cost-effective solutions, brands can leverage this tech now to stand out in the market.
If you’re ready to redefine engagement and captivate your audience in new ways never imagined, connect with our team to learn more about the next era of interaction.
We’re always looking to expand our network of creative collaborators, from technical specialists to people that work in more traditional art forms. LAUNCH exists to blend the barriers between creative practices and new tech. Get in touch to explore ideas.
