What does 2024 hold for Spatial Computing?
As we navigate the ever-dynamic landscape of technology, spatial computing has emerged as a beacon of innovation in 2024. This concept, once a specialist term, has rapidly ascended to the forefront of the creative tech conversation. But what exactly is spatial computing, and why has it captured everyone’s attention now? Unravelling the Buzzword At its […]
From Asimov to Adobe: Navigating The Ethical Landscape of Generative AI
Another tool in the toolbox The worldwide boom in generative AI has been hard to miss. Whether it’s visuals, text, audio or code, we can now generate completely fresh content using visual input and prompts. This powerful wave of tech developments is disrupting various industries and professions, making us more productive – while also generating […]
Solarflare Studio Announces Creative Accelerator Programme ‘LAUNCH’
‘We believe that creativity and technology can change the world for the better, and LAUNCH gives us a vessel in which we can explore our ideas with total freedom.’ – Helen Bellringer, Creative Director, Solarflare Studio We’re proud to announce the take-off of our creative accelerator programme, LAUNCH; a blend of R&D, innovation, and collaboration. […]
Make Better Experiences Using Brain Control
SORTING FACT FROM WISHFUL THINKING Un-tethered to a single technology, our immersive experiences help clients discover, explore and connect, creatively forging deeper relationships between brands and their consumers. Want to explore the possibilities of new technologies? Get in touch to explore ideas. Want to explore the possibilities of new technologies? Get in touch to explore […]
5G And What It Means For Experiential Marketing
5G AND WHAT IT MEANS FOR EXPERIENTIAL MARKETING Un-tethered to a single technology, our immersive experiences help clients discover, explore and connect, creatively forging deeper relationships between brands and their consumers. Want to explore the possibilities of new technologies? Get in touch to explore ideas. Want to explore the possibilities of new technologies? Get in […]
Myndscape: A new way to visualise your health
Physical health is finally at the top of our priorities, but how are we addressing our mental state? https://youtu.be/RVZ4ME8Y9P0 The pandemic has ignited a much needed global conversation about health. A new found heightened vigilance for our physical wellbeing aids in limiting the spread of the virus, but also has a detrimental effect on our […]
Sensory experiences through sound
let’s start with sonic branding Sonic branding is the strategic application of sound and music to a brand to help form an identity. It’s a vital part of a consumer’s sensory experience, as sound, and music in particular, has a direct cognitive link to our memories. This means multi-sensory experiences with strategically applied sound can […]
NFTs & what it means for Brand Experience
Consensual Hallucinations, an NFT by Serwah Attafuah
The Perks of Decreased Ad Spend
‘Look for economies of scale – an initial outlay may seem high, but if the campaign or Experience can be repurposed or updated simply, then its value grows exponentially.’ – Jay Short, Co-Founder, Solarflare Studio As inflation soars and consumers become more sceptical than in pre pandemic times, the talk of Ad Spend decrease grows. […]
BFI London Film Festival Expanded
‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience […]
