Social infrastructure at scale
The social layer was new for 2022. Fans could create persistent avatars, find friends, and share their position in the Hill's world during play. For AMEX, this created a branded social environment around one of the most-watched sporting events in the world. For Wimbledon, it extended the reach of the tournament into a demographic that was engaging with sport primarily through digital channels.Running social features at tournament scale, across a fortnight, with moderation requirements, is a different engineering problem from building the experience itself. We built the moderation and reporting infrastructure in parallel with the social features, and ran load testing against the expected peak match-day traffic before the tournament opened.
