WIMBLEDON'S VIRTUAL HILL
TYPE & TECH Interactive Social Experience, Virtual Environment
CLIENT Wimbledon & AMEX
With reduced capacity on the grounds, (due to COVID) and international super fans being unable to attend the event in person – Wimbledon wanted to create a virtual experience, to recreate the spirit of the Hill in an online audience.
Want to explore the possibilities of new technologies? Get in touch to explore ideas.
In partnership with Wasserman, we developed an interactive social experience featuring avatars, emojis, strawberry costumes and mullets. Creating an unforgettable digital experience to keep fans connected and feeling the Championship spirit.
MAP
Discover the Rufuscam a hawk-eye view of the 3D world, to select the perfect viewing angle
Building in customisable Avatars, AMEX cardholder exclusives, and teasing the release of new styles, there were plenty of reasons to keep coming back. The buzz continued on social media, where people could share snippets from their experience online. The application saw an incredible amount of registrations over the 13 days!
Leaders Sports Awards 2022 | Fan Experience Award
Seen something you like and wish to find out more? Get in touch to explore ideas.
