Turning global data into personal understanding
WaterAid asked us to make their work tangible for stakeholders. We built interactive narratives that let key audiences explore the charity's global water, sanitation and hygiene programmes for themselves.The audiences WaterAid needed to reach, major donors, institutional partners, government stakeholders, are experienced evaluators of information. A summary deck or a presenter running through statistics would not move them. What moves people at this level is direct encounter with the work: seeing the scale of a programme, understanding the specific decisions made on the ground, following a narrative from problem to outcome. We designed for self-directed exploration rather than guided presentation.
