The Gadget Show | Solarflare Studio

// services

Real-Time Visuals

Motion Design

Real-time AI face-swapping experience built for The Gadget Show's hosts and studio audience. Our fourth collaboration with the programme.

Real-time AI on live television

A fourth collaboration with The Gadget Show, a real-time AI face-swapping experience built for the show's hosts and audience.Building for live television means building to a standard where failure is not an option. The Gadget Show audience expects to see the technology work, on camera, with real people, in real time. There is no edit to save a bad take. We built a face-swap system fast enough to run without perceptible lag and stable enough to handle the variable lighting conditions and movement of a working TV studio. The result was a live demonstration that held up under broadcast scrutiny.

Performance under broadcast conditions

Real-time AI face-swapping in a controlled environment is a solved problem. Real-time face-swapping under the conditions of a live TV production is a different challenge entirely. Cameras move. Lighting rigs change between segments. Hosts turn and gesture. The system needed to track and swap faces accurately across all of that without being told to slow down or hold still.We optimised the processing pipeline specifically for the studio setup, tuning for the camera rigs and lighting conditions in use on the day. That specificity was the difference between a demonstration that worked and one that required the hosts to cooperate with the technology rather than the other way around.

Audience participation at scale

The experience was designed for the studio audience as well as the hosts, which extended the reach and energy of the segment significantly. When audience members could see themselves in the swap, the technology stopped being something happening to a presenter and became something happening to everyone in the room. That shift in participation is what makes a technology segment shareable rather than just watchable.Our fourth collaboration with The Gadget Show reflects the trust built across previous projects. The production team knew we could deliver broadcast-quality technical experiences under live conditions, which gave them the confidence to programme increasingly ambitious segments.

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