TYPE & TECH Event Installation, RFID Objects
E-commerce platform Shopify, approached us to help them create an engaging experience at two large exhibition events, DMEXCO2019 and Paris Retail Week.
To make Shopify’s exhibition stand the one that everyone was talking about, by increasing dwell time and engagement from audiences at both events. Showcasing their client stories in an innovative way was key.
The team at Solarflare worked closely with One Rise East and Shopify to develop a series of RFID-enabled objects that would tell the stories of some of their key clients, from idea to launch and beyond. When objects were placed on an RFID reader, bespoke video content would play and bring the stories to life. Metrics were also captured to allow Shopify to measure the success in terms of foot flow and dwell time. The events were a great success and future collaborations are already being planned!