Seat Unique – 4K LED Wall Installation for Immersive Experiences

// services

Interactive Installation

Experiential Design

Motion Design

Permanent 4K LED video wall Solarflare installed at Seat Unique's London HQ to display VR content and brand films. Built as a follow-on to the VR sales tool.

A permanent showroom asset

After building the Seat Unique VR sales tool, we were asked to design and install a permanent 4K LED video wall at their new London headquarters. The brief came from a clear operational need: the company had high-quality VR content and brand films, and no premium surface to play them on in their own space. A standard commercial display would not carry the brand correctly.We designed and specified an LED wall to fill the showroom wall, calibrated for both the colour depth of the VR environments and the contrast demands of brand film content. The result is a display surface that makes the Seat Unique content look the way it was built to look, in the room where sales conversations happen.

Specification and integration

We handled the full project scope: display specification, structural considerations for the installation wall, cabling, the media playback system and integration with the VR content pipeline we had already built. Pixel pitch selection was driven by the typical viewing distances in the showroom, not by a standard office spec sheet. We went tighter than most corporate LED wall installations to preserve image quality at close range, which matters when you are showing someone a stadium suite interior and you want every seat to read cleanly.The playback system was configured for simple content updates by the internal team, with scheduling tied to office hours and event calendar flags.

From sales tool to brand environment

The LED wall and the VR tool now work as a single system. A client visits the Seat Unique HQ, sees the brand films and venue content at scale on the wall, then goes deeper with the headset. The two technologies serve different moments in the same conversation. Building both gave us the ability to design them to work together rather than treating them as separate commissions.This kind of continuity, where the technology ecosystem grows around the client's commercial process rather than being installed in isolation, is how we prefer to work. The Seat Unique London HQ showroom is now a complete, production-ready demonstration environment for their hospitality proposition.

more projects

CASE STUDIES
SOLARFLARE STUDIO

Epsilon — Real-Time AI Carnival Booth, MAD//Fest 2025

Interactive Installation

Experiential Design

Real-Time Visuals

View project

Beneath the Swarm: An Immersive Underwater Meditation

Interactive Installation

Experiential Design

Real-Time Visuals

View project