Sales meetings in orbit
Maxar is one of the world's leading satellite intelligence companies. Their event programme is how they demonstrate capability to defence, government, and commercial clients. When Covid cancelled it entirely, they needed a replacement that matched the seriousness of their prospects and the complexity of what they sell.We built a multi-user VR sales hub set in an orbital environment, stocked with Maxar's full library of 360 case studies covering their satellite operations, Earth observation capabilities, and intelligence products. Sales teams could bring clients into the space, navigate the case study library together, and have conversations inside a visual environment that made Maxar's work feel immediate rather than abstract. The orbital setting was not decorative. For a company whose core asset is the view from space, putting client meetings in orbit is a direct expression of what they do.
