The caves were closed, so we opened them
Marble Arch Caves is the only UNESCO Global Geopark in Ireland, a series of limestone caverns that took millions of years to form and draw tens of thousands of visitors a year. When Covid closed them indefinitely, Tourism Northern Ireland needed a way to keep the destination present in the minds of potential visitors.We built a 360 film and VR tour that put viewers inside the caves in a way that communicates their scale and atmosphere rather than just documenting their existence. The brief, developed with BBDO Dublin, was to make people want to go when the caves reopened, not simply to show them what they were missing. That distinction shaped every production decision, from the routes we chose to film to the way light was treated in the final grade.
