LEGO TECHNIC - LAMBORGHINI SIAN LAUNCH
TYPE & TECH Virtual Launch, WebGL
The master builders at LEGO Technic created an unbelievable 1:1 replica scale model of the Lamborghini Sian supercar. They came to us to help them unveil their latest collaboration to the world with a stunning limited edition set that required an equally as mesmerising consumer-facing web experience.
Our solution was to create an all-virtual launch event using Unreal Engine to showcase every angle of the LEGO Technic Sian, with every element in fine detail and excitement.
We created a microsite where users were able to immerse themselves in a 180° video experience.
To date, the experience has been shared across both the LEGO and Lamborghini social media channels, both with incredible reach to their audiences.
The experience began with us being introduced to the LEGO® Technic Lamborghini Sián FKP 37, a model that encapsulates the pursuit of excellence embedded in the DNA of both Automobili Lamborghini and the LEGO Group.
Driving around the LEGO workbench users were giving the unique opportunity to get behind the drivers wheel of this iconic model.
We then took the users on a journey of speed through the Transformation Tunnel, where the 1:8 model transformed in front of our eyes to become the amazing LEGO® Technic 1:1 real life replica, and got a glimpse of what the real Lamborghini Sián FKP 37 is capable of.
All 400,000 pieces of the real life model were recreated digitally and viewable in this interactive dynamic 180º film. The narrative played on scale by creating impossible effects that celebrated the virtual nature of the experience itself.
Allowing users to see two iconic cars next to each other, in rolled the Lamborghini Sian FKP 37. Highlighting the amazing job that the LEGO team did in recreating the iconic forms of the Lamborghini Sian.
Users were then introduced to various representatives of the LEGO and Lamborghini team, which we composted into the virtual environment around both the Lego and real Lamborghini Sian for an exclusive insight on the craftsmanship and expertise that both brands are known for.
We used our green screen footage to bring them all together into the virtual scene, making sure that all body language directions given to the team gave users a truly immersive and personal experience across each moment.
“To work with LEGO is a dream come true, we all grew up playing with LEGO from a young age, helping to grow our imagination, so to be able to work on such an iconic project as this, and to be able to let our creativity run wild was a true privilege that everyone on the team was super proud to be a part of.”
– Lee Spooner
Technical Art Director, Solarflare studio