Designing for all ages, all day
LEGOLAND's visitor demographic spans a wide age range, with parents and guardians as secondary users of every experience. The touch-screen interactions had to be immediately legible to a five-year-old and interesting enough to hold their attention for the duration of the experience, while also giving adults something to engage with alongside their children.The large-format screen size was a deliberate choice: it allows multiple visitors to interact simultaneously, which reduces queuing pressure and makes the experience feel communal rather than solitary. We designed the layout so that children could reach the active zones without adult assistance, a detail that affects both the experience quality and the flow of guests through the space.
