Designing for aviation decision-makers
The content architecture was built around the decision journey of an airline or airport technology buyer. We mapped the key capability areas of Cobalt, the types of questions that come up at procurement level and the specific operational problems the platform addresses, then designed a navigation structure that let a visitor move between them without needing a guided demo.The visual language drew on aviation systems design: clean, precision-oriented, functional. The interaction model was kept shallow on purpose. At a busy conference stand, people have three to five minutes before they are pulled away. The installation was designed to deliver a clear, memorable read on what Cobalt does within that window.
