EPSILON - MAD//FEST LONDON
TYPE & TECH Live Event Experience, Augmented Reality
CLIENT Epsilon
Automotive Heritage Meets AR at MAD//Fest
Bringing together automotive history and cutting-edge AR technology, Solarflare Studio and Epsilon present an immersive experience at MAD//Fest 2024. Featuring a crafted replica DeLorean, the Augmented Reality filter allows attendees to interact with this iconic vehicle like never before, customising its design with personalised details, branded elements, and unique enhancements in a dynamic showcase.
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Innovating Brand Engagement
MAD//Fest London stands as a pivotal platform where leaders in marketing, advertising, and disruptive technology converge to address industry challenges, present visionary ideas, and innovate solutions to brand dilemmas. Our challenge was to create an immersive AR experience that not only charms attendees as they enter the event but seamlessly integrates with Epsilon’s forward-thinking brand narrative. Balancing technological innovation with intuitive user engagement, we aimed to ensure every interaction with the DeLorean filter left an impression, setting a modern standard for interactive event experiences.
Interactive AR with a Classic DeLorean Touch
Powered by 8th Wall’s WebAR platform, we transformed the DeLorean into an interactive canvas. On arrival, visitors interact with a dynamic interface and a high-quality 3D model by scanning a simple QR code to customise and explore the vehicle, witnessing real-time visual transformations and capturing their creations effortlessly from any angle. Also, for the chance to win prizes, they could save their bespoke design and share them across socials. Further enriching Epsilon’s booth, branded print materials, custom-made furnishings, and a dedicated version of the AR experience created a cohesive presence.
Taking Live Audiences Back to the Future
Presented live in early July 2024, our collaboration with Epsilon establishes a benchmark for immersive event engagements. By blending automotive nostalgia with innovative technology, we created unforgettable moments at MAD//Fest, taking over 12,000 attendees back to the future.
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