Heritage constraints as design parameters
Installing digital hardware in a Grade-II-listed building requires a different production process from a standard brand activation. Every element, fixings, cable runs, screen positions, must be approved by the building's heritage team before installation begins. We worked with Prodigious to develop the installation design in close consultation with the Palladium's technical team from the start of the project, rather than designing first and seeking approvals afterwards.The physical constraints shaped the creative output in productive ways. The requirement to avoid surface fixings led us toward a freestanding installation format that reads as a deliberate design choice rather than a compromise. The approved sight lines and positions turned out to be the best positions anyway.
