Cathay Pacific Lounge Experience
TYPE & TECH DOOH, 4K LED Displays
CLIENT Cathay Pacific & Prodigious
A Digital Voyage at the Palladium
In celebration of Cathay Pacific’s latest sponsorship with six iconic London theatres, Solarflare Studio, in partnership with Prodigious, has crafted an immersive airline experience at the VIP Guest Lounge in the London Palladium. Over the next three years, this installation will transform the space, offering guests a digital voyage to global destinations.
“It’s been a privilege to be a part of Cathay Pacific’s prestigious multi-year partnership with LW Theatres. Working alongside the Publicis Groupe’s team, we have created beautiful installations that are already wowing guests across London’s theatres.”Â
– Jay Short
Client Services Director, Solarflare Studio
Bridging Heritage and Innovation
Tasked with integrating a high-tech digital experience within the Grade 2 listed Palladium, we faced the challenge of preserving the historical integrity of the space. The goal was to elegantly install display solutions that would dynamically transport guests to vibrant global destinations and honour the architectural charm of the venue.
Crafting a Seamless Flight
We installed large LED screens designed to mimic the look and feel of aeroplane windows. While guests relax in the VIP Lounge, the screens transition from live webcam feeds of London to pre-rendered sequences created in Unreal Engine, adapting in real time to match different lighting conditions throughout the day. This includes distinct sequences for daytime, afternoon, and nighttime, enhancing realism.
A key element of the experience was creating a 3D environment of Argyle Street in Unreal Engine, forming the backdrop for the takeoff and landing sequences. The plane realistically lifts off into the sky and lands, providing a smooth and immersive journey.
To manage transitions and synchronisation, we utilised TouchDesigner to trigger key moments and automate lighting shifts. By combining Unreal Engine and TouchDesigner, we delivered a technically sophisticated, seamless experience that brings Cathay Pacific’s vision to life.
Inspiring New Cathay Pacific Destinations
Unveiled at an opening night, this digital out-of-home installation offers a visual journey that entices guests to imagine their next adventure. Our collaboration with Prodigious has not only honoured Cathay Pacific’s new sponsorships but also set the stage for future experiential projects in other London theatres and lounges.
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