ASICS – METASPEED™ Launch

The Idea

To celebrate the launch of ASICS latest METASPEED™ running shoes, we collaborated with Edelman to bring a unique consumer-facing Web GL experience to life. Bringing aspects of their Virtual Reality Innovation Summit to a global audience in a more accessible format.

Users could learn about themselves, the incredible new innovations within the product range, and see the shoes in action.

The ASICS institute of sports science discovered that there are two distinct running styles, STRIDE or CADENCE. Taking part in this research developed questionnaire, users can find out their own personal running style and what shoe is suited to them.

We rendered the METASPEED™ shoes as interactive 3D objects, allowing the user to dissect every aspect of the design and technology behind each trainer - from every angle.

Step onto the track to see a real STRIDE or CADENCE athlete demonstrating your shoes. The athletes were captured on a mo-capture screen stage and rendered as gender-neutral holograms for dramatic effect.

The Experience

In partnership with Edelman and ASICS, we developed an interactive scrollable Web GL experience. The experience begins with users discovering their running style (cadence or stride) and learning more about the science behind the METASPEED™ shoe designed for each style. Users would learn about their running style and then be transported to a personalised METASPEED™ sports arena, where they would be able to watch a motion-captured athlete on the track running and get tips to enhance their own performance. 

Motion Capturing Athletes

In order to capture the natural stride patterns of runners accurately, we used motion capture. By using two style runners (Cadence and Stride) we were able to document the nuances in style and replicate the form digitally.

Impact

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Example Reach

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Example Reach

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Example Reach

ASICS