Summit content without the summit limitations
The Virtual Reality Innovation Summit format gave ASICS a strong editorial structure to build the launch around. Our job was to make that structure work at consumer scale, taking content designed for an event audience and repackaging it for people encountering the brand in their own time, on their own devices, without a presenter to guide them through it.The experience reached audiences across multiple markets simultaneously, compressing a launch timeline that would have required multiple physical events into a single global moment. For Edelman and ASICS, that compression was the commercial argument. The same production investment delivered reach that a tour of summits could not have matched.
