Amazon Rainforest Installation | Sustainable Markets Initiative

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Interactive Installation
Experiential Design
Motion Design
Reactive rainforest installation Solarflare built with Atomized for the Sustainable Markets Initiative. Generative soundscape and visuals responded to room presence inside a London townhouse climate event.
A rainforest in a London townhouse
The Sustainable Markets Initiative asked for something that would make the climate conversation felt rather than heard. Built in collaboration with Atomized inside a London townhouse during a climate event convening business and policy leaders, we created a reactive rainforest installation that filled a room with sound and light drawn from the Amazon biome.Guests moved through a space rather than stood in front of a screen. Every surface, every speaker was part of a system that responded to human presence: proximity, density, movement in the room all shifted the generative soundscape and the visuals in real time. The installation was designed to put decision-makers in a physical relationship with the ecosystem under discussion.
Generative systems, real materials
The visual layer was built in TouchDesigner and driven by generative algorithms drawing on real Amazon biome data, canopy footage and field recordings sourced through conservation partnerships. Nothing looped. The system produced continuous variation, which meant every minute in the room felt different to the last.The soundscape was composed and then made generative, so the spatial audio mix shifted depending on where people gathered and how many were present. Dense clusters of guests pulled the sound toward species-rich, dense canopy textures. The technology was designed to disappear into the experience. No screens, no interfaces. Just the room and what it did when you were in it.
Technology in service of advocacy
Prince Charles's Sustainable Markets Initiative was convening some of the most influential figures in global finance and business. The installation needed to hold the attention of people who are not easily impressed and who came to the event with specific policy objectives.Atomized's content knowledge and our technical build capability sat together well on this project. The piece was discussed in coverage of the event and referenced in follow-on conversations about how to communicate climate science to financial audiences. That was the outcome we were building toward.