Abode Records Halloween Festival

// services
Interactive Installation
Experiential Design
Real-Time Visuals
Generative AI teaser campaign and live TouchDesigner VJ system Solarflare built for Abode Records' Halloween festival at Hitchin Priory, October 2023.
Two tools, one event
For Abode Records' October 2023 Halloween festival at Hitchin Priory, we built two separate but complementary pieces: a generative AI teaser campaign and a live TouchDesigner VJ system. They share an aesthetic territory but serve entirely different functions. The teaser campaign built anticipation across the weeks before the event; the VJ system ran the visual programme on the night itself.Abode Records occupies a specific position in the UK electronic music scene: serious about sound, serious about visuals, not interested in generic festival branding. The brief required work that could hold its own in a space with a genuine aesthetic culture, where the audience has high standards and low tolerance for empty style.
Generative AI teaser campaign
The teaser content needed to do two things: generate shares and set the visual tone for the event. We used generative AI to produce a series of atmospheric pieces that drew on the Hitchin Priory location and the Halloween occasion without defaulting to obvious horror tropes. The imagery was dark, architectural, and specific enough to feel like it belonged to Abode rather than to a generic Halloween aesthetic.Using AI in a teaser campaign for an audience that is both culturally literate and creatively opinionated carries its own risk. The work has to be good enough that the tool becomes invisible. We ran extensive iteration to get to output that felt deliberate rather than generated, and art-directed each piece against the Abode visual language before anything went out.
Live VJ system in TouchDesigner
The TouchDesigner system was built to be performed rather than played back. We designed a visual instrument that could respond to the music in real time, with parameters mapped to audio input so that the visuals breathed with the sound rather than running alongside it. The Hitchin Priory space has significant architectural character, which we factored into the projection mapping setup: the building itself became part of the canvas.Live performance tools are only as good as their reliability under pressure. We stress-tested the system extensively before the event, building in fallback states for every failure mode we could anticipate. On the night, the system ran without intervention from us, which is exactly how a good VJ tool should work: the operator in control, the technology transparent.