Siemens – COP28 | Solarflare Studio

// services

Interactive Installation

Experiential Design

Real-Time Visuals

Bespoke volumetric LED display Solarflare built for Siemens at COP28, Expo City Dubai, with One Small Pixel. In-house pre-vis, Siemens' sustainability messaging in a physically striking form.

Volumetric LED as brand statement

COP28 in Dubai was a moment when every major industrial company needed to say something credible about its sustainability position, in a space where the audience was made up of policy makers, investors, and journalists with detailed knowledge of the subject. Working with One Small Pixel, we designed and built a bespoke volumetric LED display for Siemens at Expo City that was physically impossible to ignore and editorially precise about the message it carried.Volumetric LED at exhibition scale is a different proposition from flat-screen content. The display occupies three-dimensional space in the room, which means the creative has to be designed for volume rather than adapted from flat. We did the pre-vis in-house, which gave us direct control over how the content would read in the physical space before any hardware was committed.

In-house pre-vis as production tool

Building the pre-vis ourselves was a practical decision as much as a creative one. It compressed the feedback loop between Siemens' communications team and the physical output. Instead of describing what a volumetric display would look like with sustainability messaging on it, we could show it, iterate on it, and get sign-off on something close to the finished result before fabrication began.That approach changes the nature of the client conversation. Approvals happen earlier, changes are cheaper, and the installation team arrives on site with a shared understanding of what the finished piece should be. At an event like COP28, where installation windows are measured in hours rather than days, that shared understanding is not a nice-to-have.

Sustainability messaging in a physical form

Siemens' presence at COP28 was centred on the company's electrification and decarbonisation work. The LED volume needed to communicate that work in a form that was visually striking without being reductive, technically sophisticated without being opaque. We worked with the Siemens team to identify the specific metrics and narratives that would be most legible to the COP audience, and designed content sequences that moved between data, concept, and case study in a rhythm that matched the expected dwell time at the stand.The physical format did work that a screen cannot. Standing in front of a volumetric LED object is a different experience from watching a video. It commands attention in a different way, and that attention is exactly what a brand needs in a pavilion where every neighbour is also making a significant environmental claim.

more projects

CASE STUDIES
SOLARFLARE STUDIO

LEGO Technic x Lamborghini Sian

Interactive Installation

Interactive Installation

Real-Time Visuals

Brand Identity

View project