Personalised experiences are the best
Our CTO Stuart Cupit has been exploring how creativity can be programmed to deliver personalised experiences. Which led to the development of an algorithm that can create unique, single-line drawings. It works by using particle physics to stipple an image, typically inputted through a webcam or mobile camera in real-time, it then links all the dots with a line (which gets fed into a continuous line printer) and produces a printed portrait. Consumers want something different this year, and personalised experiences both online and offline, are going to be vital to brand longevity.