CATHAY PACIFIC - GILLIAN LYNNE THEATRE EXPERIENCE
TYPE & TECH – LED SCREENS
CLIENT – CATHAY PACIFIC & PRODIGIOUS
BRINGING THE CATHAY PACIFIC GLOBAL JOURNEY TO LONDON
Solarflare Studio collaborated with Prodigious to create a captivating screen-based experience for Cathay Pacific at the Gillian Lynne Theatre in London. As part of Cathay Pacific’s sponsorship with the theatre, this installation was designed to immerse visitors in the spirit of travel, celebrating the airline’s role as a gateway to vibrant global destinations. With eight portrait 4K screens installed along the escalator, the project transformed a functional space into a dynamic visual journey, greeting theatre-goers with stunning flights over iconic skylines such as Hong Kong and Sydney.
““To create truly bespoke and immersive creative across five venues is truly no mean feat. And to do it well, even more challenging but this is a masterclass from all teams involved. Together, we have truly made every moment —whether in the air or at the theatre—extraordinary. Talk about an opportunity to literally ‘Move the World’”Â
– NOEL BUNTING
Chief Creative Officer – Publicis London
A Seamless Integration Of Travel And Design
Working closely with Prodigious and Cathay Pacific, Solarflare Studio conceptualised an installation that would harmonize with the theatre’s modern aesthetic while delivering an impactful visual narrative. The project began with the strategic placement of eight portrait 4K screens along the escalator wall, ensuring maximum visibility as guests ascended to the main theatre level.
The content featured immersive flight sequences over breathtaking skylines, including Cathay Pacific’s flagship destination, Hong Kong, alongside Sydney and other iconic locations. Each scene was meticulously animated to create the sensation of soaring through the skies, evoking the elegance and excitement of travel.
Making The Everyday Memorable
Cathay Pacific sought a way to elevate their sponsorship and create a memorable brand presence in a high-traffic area. The challenge was to craft an engaging and elegant installation that would grab visitors’ attention and transport them into the world of travel, all while complementing the refined atmosphere of the Gillian Lynne Theatre.
Transformative Screen-Based Storytelling
- 4K Portrait Displays: Eight high-definition screens were arranged in a seamless, vertical format to enhance the visual flow along the escalator.
- Iconic Skyline Animations: Dynamic flight sequences were crafted to highlight Cathay Pacific’s global destinations, offering a serene yet striking visual experience.
- Motion Synchronization: Smooth transitions and motion effects created the sensation of a continuous flight journey.
- Adaptive Content Design: The visuals were tailored to align with the escalator’s pace, ensuring that guests experienced a fluid narrative as they moved through the space.
A Journey Beyond Expectations
The installation elevated the Gillian Lynne Theatre’s ambiance, transforming a functional area into an engaging storytelling space that amplified Cathay Pacific’s brand presence.
- Increased Engagement: Guests were captivated by the dynamic visuals, with many pausing to take in the experience as they ascended the escalator.
- Enhanced Brand Association: The installation successfully linked Cathay Pacific’s identity with the theatre, reinforcing their reputation as a premium airline.
- Long-Term Impact: By blending art and technology, the project demonstrated the power of experiential marketing in creating lasting impressions.
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