APRIL 2025 – EMERGING TECH REPORT AI, XR & INTERACTIVE TECHNOLOGY – LATEST DEVELOPMENTS
April marked a noticeable move toward more embodied, hands-free, and responsive XR experiences. Wearables progressed rapidly with new capabilities from Meta, Google, and Apple. Meanwhile, gesture-based spaces, real-time AI, and adaptive visuals pointed to a future where interaction centres on environment, instinct, and personalisation rather than screens. Here’s what stood out this month – and […]
Hologram Display Technology: Choosing the Right Format for Your Experience
Hologram display technology has moved far beyond science fiction. Today, as explained by our CTO Stuart Cupit, a wide range of display types bring floating imagery and depth-rich visuals into real-world spaces—from brand activations and pop-ups to exhibitions and retail windows. This guide breaks down the core categories of holographic displays, outlines key use cases, […]
MARCH 2025 – EMERGING TECH REPORT AI, XR & INTERACTIVE TECHNOLOGY – LATEST DEVELOPMENTS
March was huge with innovation—from GDC 2025 headlines to major breakthroughs in generative AI, XR design tools, and next-gen AR hardware. We could easily dedicate this entire report to the progress in AI alone, but we’ve focused on the tools that genuinely shift how brands and creative teams can prototype, tell stories, and engage audiences. […]
FEBRUARY 2025 – EMERGING TECH REPORT AI, XR & INTERACTIVE TECHNOLOGY – LATEST DEVELOPMENTS
Emerging innovations in AI tracking and face-swapping are transforming interactive content. This month, real-time motion tracking gets a major boost with TouchDesigner’s new OpenPose plugin, while DeepFaceLab’s latest update makes AI face-swaps smoother and more realistic than ever. Each month, we highlight the latest technological advancements alongside creative experiments that inspire us. This includes new […]
The Metaverse in 2025: Has the Bubble Burst, or Are We Entering a New Era?
The metaverse has undergone a significant shift in the past few years. The initial wave of excitement from 2021-2023 led to major investment, but by 2024, scepticism grew as some platforms struggled to retain users. Headlines suggested the metaverse had failed, with brands pulling back or refining their strategies. However, this is more of an […]
The Future of Brand Experiences 2025: AI, AR, VR & Biometrics
As technology evolves at an unprecedented pace, brand experiences are being reinvented. In 2025, the convergence of physical and digital realms—powered by innovations in VR, AI, biometrics, interactive LED technology, AR, wearables, and hybrid activations—is creating opportunities for brands to engage audiences in new, immersive ways. This post explores these trends in depth and demonstrates […]
Reflecting on 2024: Solarflare’s Year of Experiential Innovation
As we move further into 2025, we reflect on a remarkable year of innovation, creativity, and boundary-pushing experiential projects. The digital experience landscape continues to evolve at a rapid pace, and Solarflare Studio remains at the forefront, blending immersive technology with compelling storytelling across multiple industries. From large-scale interactive installations to AI-powered experiences, our work […]
The Future of Festivals: Immersive Trends and Innovative Engagements
Festivals have always been a canvas for cultural expression – a place where art, music, and performance blend to create unforgettable experiences. Today, this canvas is being dramatically transformed by the integration of immersive technologies and innovative engineering, heralding a new era where the boundaries between reality and imagination blur, offering festival-goers experiences that are […]
The Guide Dogs Annual ‘Tea Party’ Time Fundraiser
‘It was a pleasure to welcome the team from Guide Dogs to our London office. Not only was it a chance to meet some new furry friends, but also to learn about the amazing work that Guide Dogs perform as a charity. We are thrilled to be able to support the ‘Tea Party’ campaign and […]
Breaking New Experiential Ground: Showreel Unveiled
Introducing our brand new showreel. Packed with fresh projects, it’s a testament to our passion for blending creative storytelling with cutting-edge technology to push the boundaries of experiential marketing. From gamified virtual worlds to captivating augmented activations on tour, we’ve had the privilege of collaborating with some of the most forward-thinking brands out there – […]
