Seat Unique utilised virtual reality (VR) technology to immerse invited potential clients and partners in a curated showcase of their exclusive experiences across sports and entertainment. Participants navigated a fully interactive virtual environment where iconic venues were brought to life in extraordinary detail. This allowed users to explore premium hospitality offerings, from VIP suites to exclusive dining areas, highlighting the unique value provided by Seat Unique.

APPROACH
Solarflare Studio partnered with Seat Unique to craft a state-of-the-art VR platform, designed to offer them and their client a flexible, seamless and intuitive way to explore premium venues and experiences.

Collaborating closely with Seat Unique, we worked to ensure the curated VR environments not only highlighted the physical spaces but also conveyed the exclusivity and prestige of the brand.

FEATURES AND TECHNOLOGY
Innovative VR Solutions

• 3D 360 Filming: We travelled to events and venues with top of the range virtual reality filming equipment, including a binaural sound rig to capture 360 degree sound.
• Customisable Content Management System (CMS): Seat Unique have a simple to use CMS that will allow them to seamlessly integrate new content as it is developed.
• Casting Capability: The content is able to be cast to Seat Unique’s large LED Wall in their London office to allow all guests to experience the content.

RESULTS
A Showcase of Luxury, Elevated
The Seat Unique VR experience captivated users, successfully showcasing the value and prestige of premium hospitality in a way that static images or videos could not. The platform became a key tool for sales and marketing, with users reporting higher engagement and a greater appreciation for the offerings.

The innovative use of VR positioned Seat Unique as a forward-thinking leader in premium sports and entertainment experiences.