UEFA – The Ultimate Knockout

// services

Interactive Installation

Experiential Design

Motion Design

Three-season browser fan experience Solarflare built with Wasserman for UEFA Champions League. Locker Room, Ultimate Quiz, and interactive match content running across three full competition seasons.

Three seasons of fan engagement

The UEFA Champions League Ultimate Knockout ran for three full seasons, which is a fundamentally different proposition from a one-off activation. Working with Wasserman, we built a browser-based fan experience that had to hold up under repeated visits from the same audience, remain editorially relevant across three distinct competition years, and scale to match the global reach of the Champions League without requiring any app installation.Longevity changes the design calculus. The decisions you make in season one become constraints in season two, which makes the architecture choices at the start of a multi-year programme more consequential than they look. We built the platform with extensibility as a first-class requirement.

Locker Room, Ultimate Quiz, match content

The three core features covered different fan motivations. The Locker Room gave fans a persistent identity and space within the experience, something to return to and customise across the season. The Ultimate Quiz provided competitive engagement tied to match knowledge, with questions updated to reflect the week's fixtures and results. The interactive match content layer connected the platform to the live rhythm of the competition.Running all three features simultaneously required careful attention to the editorial pipeline. The quiz content in particular needed weekly production and sign-off, integrated into a UEFA approval process with its own timelines. We built the content management tooling to match that process rather than expecting the client team to adapt to ours.

Global scale, browser delivery

Champions League audiences are global and multi-device. We built the experience to perform on mid-range devices across a wide range of markets, treating performance optimisation as a reach decision rather than a polish exercise. A fan in a market where high-end smartphones are not universal should have the same experience quality as one using the latest hardware.After three seasons, the Ultimate Knockout built a body of data about Champions League fan behaviour across different markets, device types, and engagement moments. That data informed each season's development, creating a feedback loop between audience behaviour and product decisions that is only possible in a multi-year commitment.

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