Visualising a decades-long strategy in real space
BP asked us to help them visualise four pillars of their future, transport, oil and gas, plastics, and renewables, in a single immersive mixed-reality experience.The brief demanded something that could hold the attention of investors and senior partners across multiple events, while making long-horizon strategy feel concrete and immediate. We designed a HoloLens-led mixed-reality environment where each pillar occupied its own spatial zone, letting audiences physically move through BP's thinking rather than sit through a deck. The format removed the presenter as the only conduit for information. People could explore at their own pace and return to the aspects most relevant to them.
