One tablet, one screen, no extra kit
Brand Ambassadors run the whole thing from an Amazon Fire tablet. A participant enters their details and signs a digital waiver on the tablet, then joins a holding list while they take on the challenge. When they finish, the Brand Ambassador selects them in the console and logs their time, and they appear on the live leaderboard straight away. Each athlete is tagged Beginner or Pro to match the two challenge weights, so both levels compete on one board and everyone can see where they stand.The leaderboard runs as a portrait web page in the screen's own browser, so there's no media player to configure. The same page plays the stand's other content in rotation, including Amazon × HYROX brand film and calls to action for the quiz, the challenge and the storefront. That meant no extra hardware and nothing for the on-site team to set up beyond pointing the screen at a URL. We also made a point of collecting as little data as possible. Players appear as a first name, surname initial and nickname, and email is optional.
