art Archives - Solarflare Studio https://solarflarestudio.co.uk/tag/art/ Hack The Human Experience Tue, 05 Sep 2023 13:14:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.2 https://solarflarestudio.co.uk/wp-content/uploads/2025/10/cropped-Gradient-Square03-32x32.png art Archives - Solarflare Studio https://solarflarestudio.co.uk/tag/art/ 32 32 203074953 Myndscape: A new way to visualise your health https://solarflarestudio.co.uk/myndscape/ Mon, 14 Sep 2020 13:03:26 +0000 https://solarflarestudio.co.uk/?p=1918 Physical health is finally at the top of our priorities, but how are we addressing our mental state? https://youtu.be/RVZ4ME8Y9P0 The pandemic has ignited a much needed global conversation about health. A new found heightened vigilance for our physical wellbeing aids in limiting the spread of the virus, but also has a detrimental effect on our […]

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Physical health is finally at the top of our priorities, but how are we addressing our mental state?

The pandemic has ignited a much needed global conversation about health. A new found heightened vigilance for our physical wellbeing aids in limiting the spread of the virus, but also has a detrimental effect on our social anxiety and mental wellbeing. 

Limited human contact, a drastic change to habits, change in environment (working from home) and economic uncertainty has had a considerable impact on our mental health. We use the words ‘stress or stressed’ so frequently in our day-to-day diction that sometimes the signs of high stress levels are being overlooked. High stress levels can include symptoms of; depression, restlessness, feeling overwhelmed, unfocused, trouble sleeping, problems with memory and the higher the cortisol level (the hormone released when you’re stressed) the less able our brains are capable of functioning properly. 

As companies transition post-lockdown into a new sense of normalcy, one thing that’s not being discussed enough is how we begin to support mental health both short and long term. 

Organisations such as Asana have nap rooms for staff to rest, recharge and restore throughout the day. Google are known for their all encompassing wellness programme which includes fitness centres on site. Although wellness has been a core principle for leading businesses, the move to remote working means we need to adapt to supporting employee health remotely on a global scale. 

How we're hacking the problem.

The most accessible form of health technology is mobile applications, as there are over 3.5BN global smartphone users, more than any other device.

We’ve even created a roundup of our favourite apps we’re using as a team here.

After researching further into wellness apps, our team quickly understood that the biggest challenge with the current health tech available is the fact they all assume we know what our health issues are. Most require a preliminary self-diagnosis, which presents problems in being led to the incorrect treatment, especially for anxious or hypochondriac types.

MindSculpture_stateChange-1-scaled

Introducing MYndScAPE.

We decided to build a proof of concept. An application that could interpret your biometric data (collected from smart devices) and visualise the information into something everyone could understand.

Visually it would present a sculptural form inspired by nature, that could change and evolve depending on your data. A dynamic sculpture that could display on your mobile, desktop, change your avatar, profile pic and even project holographically on your physical work desk. 

This would allow users to view their changing state, but also allow users to share, and open up a much needed dialogue with friends and family.

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How does it work?

To create the MyndScape data visualisations we called on a range of skills in our creative Lab’s team.

Data collection was the most important – what data would we collect and why. We decided to gather raw data from a combination of accelerometer sensor readings for movement and pulse sensors for heart rate. These are captured from a user’s wearable or smartphone using a custom app.

The data is then processed and wirelessly sent to a workstation running Blender and a custom Animation Node graph. Each parameter influences the growth of a 3D sculpture model. These are uploaded to Sheepit, the crowdsourced distributed render farm which accelerates the raytracing, creating beautiful images and animated sequences. The final images are sent back to the user to enjoy or share.

Combined with meditation and yoga exercises, the app can also guide you into changing your sculpture.
Go from a stressed and anxious visual to a much less turbulent image after a session with realtime visual feedback.

Each sculpture is a unique record of your meditation session and a visual insight into your state of mind.

See some of our team’s MyndScape’s, captured over the first few weeks of lockdown below. 

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Launching Labs https://solarflarestudio.co.uk/sfslabs/ Wed, 21 Oct 2020 18:44:19 +0000 https://solarflarestudio.co.uk/?p=2030 labs is where we get to let our ideas off the leash As a technology agnostic studio positioned deep in innovation, the need to constantly evolve is incredibly important. If we want to continue to  deliver cutting edge experiences for our clients, we need to practice what we preach. We cannot ask our clients to […]

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labs is where we get to let our ideas off the leash

As a technology agnostic studio positioned deep in innovation, the need to constantly evolve is incredibly important. If we want to continue to  deliver cutting edge experiences for our clients, we need to practice what we preach.

We cannot ask our clients to try new things if we’re not continuously testing, hacking and creating ideas for ourselves too.  It’s why we’ve decided to formally launch Solarflare Labs (SFS) a way to communicate our ideas to the world.

Our Labs are  headed up  our CTO Stuart Cupit, with over 25+ years of experience working as a creative technologist, he is the brains behind the execution of our boldest and bravest ideas. Talking about Labs, Stuart had this to say:

“Exploring new technologies and creating moving experiences is at the heart of everything we do. Labs is where we get to let our ideas off the leash, and see if they have legs. Sometimes the best way to communicate a new idea, is to create it.”.

Stuart Cupit, CTO and Co-Founder,

Solarflare Studio

how do we pick a problem to solve?

Typically we define problems or challenges we’re facing in our own lives. Whether personal or professional the question we ask ourselves often starts off with, is there a real-world issue we can hack with technology?

The wider Solarflare team meet in our virtual office, to talk freely, with no concept or brief in mind.   

Often we notice trending topics and areas we all want to investigate creatively. Mental health, mindfulness and social distancing are some of the themes we’ve  explored over the past few months. The creative workshops also encourage a positive internal culture, to speak about how we’re feeling.

The Labs projects keep us inspired about why we work in this sector to begin with. It’s collaboration at it’s finest. Unrestricted, untethered to a single technology or philosophy, and fuelled by our collective imaginations. 

Screenshot-2020-10-19-at-13.45.34 (1)

each lab project has 3 goals:

1. To explore the possibilities of new technology by being imaginative, trying new combinations or approaches that haven’t been tried before.
2. To discover how far we can push these innovations, how they can live in the real world and improve people’s lives
3. To build a solution (or proof of concept) that will can work today, connects the world to elevate the human experience. 

the future for labs

Long term, we aim for Labs to evolve into a global innovation hub. A place we can work collaboratively on ambitious projects to tackle important and impossible issues. We’re keen to expand our external team, looking for unique  independent artists, designers and creators to give them new tools to express their ideas.

Labs will always remain as a hacking hub within Solarflare, a way for us to exercise creativity, between projects and briefs. If you’d like to get involved or have an idea you think we should bring to life get in touch here. 

discover our labs work below:

our new virtual offices​

At the beginning of lockdown, we realised working from home and staying on Zoom meetings all day was exhausting. 

Whilst user testing some of the virtual space platforms available (see here), we decided what better way to test each platform than to build our very own virtual office. An upgraded space with bigger rooms and custom designed furniture, without the rent fees. Makes you think, we really should have thought of this earlier. 

The space is interactive, engaging and frankly, more fun. It’s easy to access via desktop and a headset (for those who own one). Drinks come out every Friday!

biometric data turned into sculptures

Our latest proof of concept is an application: Myndscape. The idea started off by asking everyone on a Zoom call, the standard, polite, but generic “how are you?” after four calls with the same team, on the same day, it gets a little generic. What we realise we’re trying to do when asking someone how they are, is to connect. We want to know how people are feeling to compare, to relate, to offer support but talking about how you feel at work isn’t the most comfortable. 

What we decided we needed was a visual way to represent our biometric data. A feedback mechanism that could showcase how we felt without us saying anything. Often our bodies can be stressed before our minds can catch up. Knowing what’s going on inside is key to helping us make changes, seek help, and take time out if we need it. Smart devices such as a watch or phone could pick up data such as pulse rate which would then be read by the application and rendered into a sculpture. The more turbulent the sculpture waves the more stressed you are, the more smooth the 3d render the more calm. See more on this project here.  

GESTURAL CONTROLLED DISPLAYS ​

The need to feel connected to our environment is universal. Especially now more than ever. 

Technology can help us create that feeling, by creating a sense of wonder and helping us stay present. Gestural controlled experiences aren’t just visually compelling, they remind us of something more – the importance of play. 

Contactless, interactive installations have always drawn big crowds and we’re looking forward to creating more ideas that give people that “wow” feeling. 

stay safe bubbles

Staying safe should be everyone’s priority right now, but trying to gauge distance in real life isn’t the easiest.

It’s why we decided to design a concept that solved the problem. Our Stay Safe bubbles are created using a camera and an AI people tracking algorithm, to anonymously find human shapes in the video image. We then calculate where they are standing in 3D and the distance between any two people, with the help of a velocity compensation algorithm to compensate for the lag between capture and display.

This determines the colour of the area we project onto the floor around them in realtime using digital projectors mounted overhead. One colour if they are socially distanced from all their neighbours (blue/green) and another if they are too close(red).  All of this happens 60 times per second giving a fluid interactive feel to the experience. The distance, colour, and visual style can all be customised. This can be installed in any space where people have the potential to come into contact with others as an interactive reminder of the importance of taking care to protect everyone during these challenging times.

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BFI London Film Festival Expanded https://solarflarestudio.co.uk/bfi-london-film-festival-expanded/ Fri, 14 Oct 2022 15:00:50 +0000 https://solarflarestudio.co.uk/?p=13505 ‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’ – Rachel Barrie, Junior Creative Technologist, Solarflare Studio This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience […]

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‘We are placing the audience in a vulnerable position. They should be rewarded with A virtual experience that moves, entertains, or inspires them.’

– Rachel Barrie, Junior Creative Technologist,

Solarflare Studio

This year at BFI London Film Festival Expanded, our Creative Director (Helen Bellringer) and Junior Creative Technologist (Rachel Barrie) returned to 26 Leake Street to experience the immersive art selected for the showcase. Overall, the quality of the experiences was higher than the previous year; but as they wandered around slipping headsets on and off, they couldn’t help but ask themselves: is this truly the industry standard?

THE INTERACTIVITY

Midway through our 90-minute slot, we found ourselves placing the HTC Vive Flow over our eyes for Wu Tsang’s jump into the VR medium – a visual exploration of the ocean. After a few minutes of watching fish float around we became confused – was that it? Personally, all I saw were a few variations of a flocking simulation. It became clear that the collection selected for this year’s BFI Expanded was mostly a series of directors, filmmakers, and creatives that were dabbling in the field of VR rather than those whose bread and butter it is. We placed headset on after headset to simply have a film or story presented to us as though it was on a screen, the only difference being it was 360 degrees. Interactivity was at a minimum.

If we are asking people to place a full VR headset on with headphones, blocking out the outside world and getting them to surrender their senses to us – we should make it worth it. We are placing the audience in a vulnerable position, and they should be rewarded with an experience that moves, entertains, or inspires them.

OUR RECOMMENDATION

The best piece we would recommend trying before the exhibition closes on Sunday (23.10.22) is ‘Missing Pictures Episode 3: The Monkey Wrench Gang’. The short VR piece tells the story of a film that never came to be whilst touching on the process of developing a film in Hollywood and the roadblocks female directors face in the industry. The dynamic use of the full 360 degrees, in combination with the contrast of animation and volumetric capture, told an intricate and exciting story in an engaging manner.

To get people excited about VR experiences and to keep them in the moment without making them want to rip off the headset, there needs to be more consideration of how to use the medium to its full potential. VR films and experiences really should not run for longer than 15 minutes. It is exhausting and overwhelming to spend a long time in VR. Additionally, a lot of headsets, like the Quest 2 and the HTC Vive, get extremely hot to wear after a prolonged period. The first headset I placed over my head at the exhibition left me dripping with sweat at the end of the 11-minute piece. 

IS THAT THE TIME?

Immersive shouldn’t mean a passive experience, it should be engaging and interactable. It should give feedback to your senses. You shouldn’t feel time pass, and you should forget about the world around you. If it hasn’t achieved that, then it has failed. 

It is exciting and promising to see large collections of immersive work go on display at places like BFI, however, if this is considered the crème de la crème, then we have a long way to go.

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LAUNCH Celebrates Women’s Day with Gen-1 by Runway https://solarflarestudio.co.uk/launch-celebrates-womens-day-with-gen-1-by-runway/ Wed, 08 Mar 2023 15:47:27 +0000 https://solarflarestudio.co.uk/?p=15363 Happy International Women’s Day! Today we’re celebrating the fierce and remarkable women who have shaped our world and continue to inspire us with their ingenuity, creativity, and sheer tenacity. But let’s not forget that achieving true gender equality requires ongoing effort and commitment – not just on this day, but every single day. As we […]

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Happy International Women’s Day! Today we’re celebrating the fierce and remarkable women who have shaped our world and continue to inspire us with their ingenuity, creativity, and sheer tenacity. But let’s not forget that achieving true gender equality requires ongoing effort and commitment – not just on this day, but every single day.

As we honour their achievements, our LAUNCH team is excited to share their latest BOOSTER project using Runway’s video-to-video development, Gen-1. This project is a small but meaningful tribute to the incredible women who continue to drive our inspiration.

THE EXPLORATION

Gen-1 is a ground-breaking software that uses machine learning to generate fresh footage from existing videos. With exclusive early access, our LAUNCH team went about testing it on some of our Shutter Lounge content to showcase the awesome skills of Imani Vital, an Aerial Straps Artist. Created in partnership with Private Drama and Wise Productions, The Shutter Lounge is an interactive virtual venue built to host and entertain when the industry had paused. Working with a wide range of cabaret artists, we captured their performances against a green screen and seamlessly transported them into beautifully designed virtual sets using Unreal Engine. 

Previously submerged in a mystical forest, by using simple text prompts and images with Gen-1, we were able to create several stylised videos inspired by a variety of pattern styles. From floral and simple line patterns to art deco references they each enhance the scenes’ cinematic creativity and quickly transform the visuals of the high-skill contemporary circus performer, Imani.

One of the major advantages of using Gen-1 is that it streamlines the video editing process. Traditionally, video production involves hours of footage, which must be carefully edited and pieced together. With Gen-1, you can generate new footage from simple input to visualise ideas, saving time and reducing the need for extensive shoots. Another advantage is that it can very quickly enhance deeper cinematic expression. Allowing creators to explore a variety of creative avenues at ideation stage and, as a result, tell more compelling stories.

We found the AI worked really well with juxtaposing content, where dark backgrounds complement the lighter areas. But of course, like any new technology, there are drawbacks. Similar to Midjourney’s first iterations, the morphing of close-up faces is a tad insane. No doubt, with developments and wider industry rollout, other concerns will arise instead, like overuse, leading to a loss of authenticity and creativity. However, we believe that by using it selectively and in conjunction with other video production techniques, you can avoid this pitfall and create truly unique and impactful videos.

STORYTELLING TRANSFORMED

As video production evolves, new technologies are constantly emerging to enhance the creative process. Runway’s Gen-1 Video-Video development is a prime example of how machine learning has the potential to transform the way we approach storytelling. 

At LAUNCH, we’re always on the lookout to collaborate, test and incorporate new technologies like Gen-1 into our projects. We’re excited to continue exploring new ways to tell stories and push the boundaries of what’s possible in our narrative development. The team is thrilled to be a part of this exciting time and with the striking results. A big shout out to the remarkable acrobatics skills of Imani Vital, whose performance centres these AI generated animations.

Thank you to all of the women out there y’all are really something else. The studio is committed to supporting and uplifting women in all areas of life and work. So let’s keep pushing for progress. Let’s challenge the status quo, smash those glass ceilings, and continue working towards a society with a brighter, more equal future.

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