Turning a helmet into a stage
In the Head of Design activation, fans created their own McLaren-inspired helmet livery — and watched it come alive. We transformed a physical helmet into a responsive projection-mapped canvas with ambient sleep, Gemini-style loading, reveal and attract states, giving every interaction a sense of theatre. Across all three activations, the same principle held: fan input flowed through application logic, triggered the right content state and transformed the space in real time. Content, sound, interaction, AI workflows and installation design working as one system — McLaren heritage made participatory.
