BP FUTURE TECH
Energy company BP, approached us to help them visualize their future around four key areas: transport, oil, gas, plastic & renewables in an innovative way.
BP wanted to showcase how they were planning to overcome the ‘Dual Challenge’ of an increasing global energy demand whilst needing to reduce carbon emissions. There were four key stories to be told covering the Future of Transport, Future Oil and Gas, Future Plastic and Renewables. BP wanted to use emerging technology, to make the stories engaging and visually compelling to keep audiences engaged in the content.
BP are constantly exploring new technology, and having worked with them with virtual reality for a number of projects, they were keen to explore a different route. A key consideration was how we could bring the real-world environment into the narrative, as well as giving participants autonomy over the order they viewed the experiences. We decided to bring the stories to life through a mixed reality experience, using the Magic Leap (AR headset) we were able to visualize the four stories in short 6-8 minute experiences. We introduced interactive and gamified elements that would hold the participant’s attention, whilst also ensuring that key messages were delivered.
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