What’s new
New VR setups using industrial robotic arms are allowing real-time physical synchronisation with virtual environments. One notable demo this month showcased a high-speed dragon ride simulation with full-body G-force and motion feedback.

Why it matters
These systems combine precision movement, wind, visuals and sound – offering true multi-sensory immersion for audiences.

Where this is useful

• High-impact theme park activations
• Public showcases for sports, film or entertainment
• Location-based VR storytelling

Our opinion
Our design approach now incorporates movement as a narrative driver rather than merely visual content. This technology creates memorable physical moments, and we’re seeing brands invest in spatial design that balances cinematic quality with tangible sensation. The opportunities for branded entertainment in particular have expanded dramatically – we’ve already begun a pilot project using scaled-down versions for corporate events.

What’s new?

Viral installations using transparent surfaces and projected visuals create powerful depth illusions. Visitors stand on raised platforms while digital content below induces emotional intensity through clever spatial design and perspective tricks.

Why it matters

This proves that powerful emotional reactions don’t require complex interactive systems. Simple spatial design combined with digital motion and psychological perception can create unforgettable moments.

Where it’s useful

• Museum exhibits and cultural installations

• Retail showrooms with memorable brand moments

• Pop-up experiences focused on emotional impact

• Event spaces where visitors become part of the story

Our opinion

Sometimes you just need really cool-looking content for installations, and this really delivers on that. The user’s emotional response is triggered not by jump scares but by depth illusion and height. It’s a relatively straightforward experience that works at both small and large scales – you can imagine this concept adapted for intimate gallery spaces or massive event installations.

What’s New?
This AI model can understand where objects are, how spaces are laid out, and what directions things face. Think of it like a spatially aware assistant.

Why It Matters?
Perfect for XR apps, spatial interfaces, or smart assistants. This lets AI actually “understand” the room—so it can guide users or respond to layout changes in real time.

Where This is Useful:

• AR navigation or design previews

• Interactive assistants in physical spaces

• Smarter in-game characters and guides

What’s new? Pika AI has had an exciting month with two major updates:

1. Pika 2.2 introduces Pikaframes, a keyframe transition system enabling smooth video transitions from 1 to 10 seconds. It also supports up to 10 seconds of 1080p resolution video, offering more creative control over AI-generated sequences.

2. Real-time object and people insertion allows users to seamlessly add new elements into videos without traditional CGI, making AI-driven content creation more dynamic and accessible.

Why it matters? These updates take AI-generated video content to the next level. Pikaframes provides more cinematic and professional storytelling, while the real-time object insertion feature unlocks new possibilities for interactive marketing, VFX, and personalised branding. This makes high-quality video production more efficient and accessible for brands.

Where this is useful:

• AI-assisted video production with greater control

• High-quality social media and brand storytelling

• Personalised and interactive marketing campaigns