Natwest – Women Mean Business

WOMEN MEAN BUSINESS

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NATWEST – WOMEN MEAN BUSINESS

CHALLENGE

Natwest approached Solarflare Studio with the task of creating an elegant and compelling way to showcase a number of their feature stories at the Natwest and the Telegraph’s Women Mean Business event in London. 

The main purpose was to attract and engage with guests and VIP’s at the event by creating a more unique way for individuals to pick and choose content that would also increase viewer dwell time.

SOLUTION

We created 2 stand alone, themed installations, one focusing on the story of Asma Khan and her successful Indian Restaurant business, the other on Ade Hassan and her Nubian Skin company.

Using custom made RFID objects, visitors were able to select and play a part of the narrative. The content was triggered by a guest lifting and placing an object onto a dedicated activation area. This was prompted by an on screen message. By integrating the RFID technology within the fully customised object, which tied into the brand and story themes, we created an element of surprise for audience members.
Design and video was creatively crafted to make best use of the large transparent OLED screen that the stories were played on. The use of these screens added another level of intrigue, as we were able to place themed objects behind the screen, allowing animations and motion graphics to interact with our props in our brand environment.

The plinths were also custom made by Solarflare Studio, enabling us to house the RFID readers, the media players and support the screens, all whilst adhering to brand guidelines and project themes.

RESULT

The result of the project was the completion of two integrated, clean and minimal viewing station, that prompted guests and attendees to engage with content by interacting with our brand themed markers.

This ensured video content was receiving full attention of guests and provided a clear activation area, which was bold and striking and draw people in to immerse themselves within the experience.

The event had a successful close with a positive draw from guests who engaged with the build and large number of people engaging with the Natwest brand area.

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