BP FUTURE TECH
TYPE & TECH Communication Tool, Mixed Reality Experience
CLIENT BP
Energy company BP, approached us to help them visualize their future around four key areas: transport, oil, gas, plastic & renewables in an innovative way.
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BP wanted to showcase how they were planning to overcome the ‘Dual Challenge’ of an increasing global energy demand whilst needing to reduce carbon emissions. There were four key stories to be told covering the Future of Transport, Future Oil and Gas, Future Plastic and Renewables. BP wanted to use emerging technology, to make the stories engaging and visually compelling to keep audiences engaged in the content.
BP are constantly exploring new technology, and having worked with them with virtual reality for a number of projects, they were keen to explore a different route. A key consideration was how we could bring the real-world environment into the narrative, as well as giving participants autonomy over the order they viewed the experiences. We decided to bring the stories to life through a mixed reality experience, using the Magic Leap (AR headset) we were able to visualize the four stories in short 6-8 minute experiences. We introduced interactive and gamified elements that would hold the participant’s attention, whilst also ensuring that key messages were delivered.
The understanding that new technologies can be used to bring messages to life in previously impossible ways ensures that BP continue to be pioneers in using new technologies to bring their messages to life.
The Magic Leap experience is a compelling way to see the groundbreaking ways that BP are using technology to push the world forward in energy production and complements their growing portfolio of virtual reality content. Following an initial launch in late 2019, the headsets are now being rolled out at events globally whilst content is adapted as BP evolves.
The expectation is that the Magic Leap experience will become a key communications tool for BP as they continue to help stakeholders to understand how they intend to tackle the ‘Dual Challenge’.
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