Sensory experiences through sound
let’s start with sonic branding Sonic branding is the strategic application of sound and music to a brand to help form an identity. It’s a vital part of a consumer’s sensory experience, as sound, and music in particular, has a direct cognitive link to our memories. This means multi-sensory experiences with strategically applied sound can […]
Pandemic Positives: Business & Consumer Tools
the positive side of the pandemic. There is no doubt that the last eight months have been sh*t. Everyone knows it, so that is not what this article is about. This article is about taking a ‘glass half-full’ attitude towards the whole situation that we are in as we head towards 2021. There are many […]
